With more than 900 shoes and apparel materials merchant stationed, December 30, 2009, Putian City, the grand opening of shoes and apparel.A total investment of more than 360 million yuan of the city of Putian shoes and apparel is a key project in Fujian Province, was started in January 2007, covers an area of 300 mu, building area of 30 thousand square meters, set of shoe sales of clothing materials, shoes machine, finished shoes display , finished clothing display, integrated logistics and distribution, set up 1402 exhibition, is the Hercynian the largest and most versatile materials in shoes and apparel professional market, it is important shoes and apparel-commerce transactions, information exchange platform. At the same time, Putian Putian Shoes and Clothing City has been approved by the municipal government to implement national regional brand of "two centers, two bases" (ie, "China's shoe Innovation Demonstration Base", "China's shoe export base", "Chinese shoes Industry R & D Center "," China's shoe Information Center ") in the" two bases "of the construction work, and in the city of Putian shoes and apparel for the" two center "reserved for the use of space.

Imperfections caused by the overall development of the industrial chain lags behind

Nineties of the last century, the rapid development of industry, Putian Shoes, built in 1993 in Putian city of the 10th anniversary of when the shoe leather already has more than 100 enterprises, each producing 100 million pairs of shoes, super, export variety over a thousand kinds, which are sold in 30 countries and regions.Putian shoe industry, technology and management level are also becoming more mature in this period, from the produce only shoes, shoes, to develop into capable of producing high, medium and low-level and taste, color variety, much welcomed by traders sports shoes, Among them, three-way, Reebok, Nike, Adidas and other famous sports shoes, the most famous, the most popular.

However, Putian shoes in the country's leading edge soon be broken. Today, a county-level city, until 17 years of Jinjiang, in 2008 total output value of 39.5 billion footwear industry has moved well beyond Putian, and has eight state-level brands, accounting for similar products in the Chinese famous brand, and 80% of the total number of well-known trademarks. When the "Anta", "special step", "361 degrees" and so on, when the country was unveiled and shouted brand Jinjiang, Putian nearly 200 enterprises on the scale of shoes, only, "Walter", "double-Chi" This two-level brand.  With more than 20 years ago, although the size of Putian Shoes widening, but the structure has not fundamentally changed, "processing" mode using until now. The difference is that, in the past Putian shoe to do contract work for foreign brands, and now many of the brand for the neighbors to do contract work Jinjiang.

Over the years, Putian, footwear and textile and apparel industry chain is still not perfect to the development of the industry resulted in greater constraints. Procurement of raw materials from overseas, not only labor, freight costs are huge, and often affect the order of the time and in full completion. Fortune Shoes Material Co., Ltd. Huangshi Biao calculations: the shoes, fashion shoes, casual shoes, jewelry common sunflower, for example, from Guangdong Dongguan and Putian shoe purchases, 1 yuan per sunflowers money; if the local order, as long as 0.2 yuan.

Into the new century, Putian and revitalize the "Shoes City" and calls for its former glory, government departments have also made great efforts to support the shoe business development."Walter" basketball shoes, the "double-Chi" soccer shoes, "Luo Chi," climbing shoes, "season" The casual shoes, new forces are growing rapidly, the influence of domestic and international markets continues to increase.In 2008, Putian City, was awarded "China's shoe export base" title at the same time, Putian city has more than 20 pairs of shoes the size of enterprises focus on support, unified in the product labeled as "China's shoe export base" sales company logo, "Chinese footwear export base", "Putian fine brand" to their names to the operation of domestic unity and strive to three years of a sales network covering the whole country.

Putian shoes growing number of enterprises, but until 2006, the local has not a large market to support the professional shoe shoe-making industries, many businesses only went to Wenzhou, Jinjiang, etc. purchases.Some put it bluntly, that is, Putian people have stable earnings of raw materials could have surrendered to someone else.

Shoes and apparel in Putian City, improve the industrial structure <BR> <BR> can be predicted, shoes completed the city will be back on the China Putian, "Shoes City" is an important milestone in the road.Putian Shoes and Clothing City has absorbed a large market at home and abroad advanced planning and management philosophy, the city of regional functional orientation clear, water communications and green environmental protection facilities, and its development goal is to build into a set of shoes and apparel materials, shoe machine chemicals, finished shoes clothes display, wholesale, retail and logistics, banks restaurants, clubs and other business support services as a whole, functional, a wide area of new business logistics center.

Construction and opening of the city of Putian shoes and apparel, including the tremendous business opportunities not only to attract local entrepreneurs in Putian City, even the influx of foreign merchants also.Wenzhou KINGHOT Leather Co., Ltd., general manager of Lee Sang-deposit rate of Wenzhou enterprises formed a team, take the lead in the city of Putian shoes and apparel bought the 50 booths.In an interview, said Lee Sang-Cun, Wenzhou upstream raw material production enterprise in Putian shoes and apparel production is located the entrance point of entrepreneurs are better able to maintain cooperation partnership, a wing prosperity.Keqiao Textile Trade Center, Shaoxing, Zhejiang enterprises have formed a team, in one fell swoop in the city of Putian shoes and apparel to buy 57 booths.Chamber of Commerce executive vice president of Fujian Province, Shaoxing, Shaoxing Sheng Trading Co., Ltd., chairman of Friends of the entrepreneurs, Chien-Chung Huang Pu Ji said, Keqiao Textile City is the nation's largest fabric market, this, 57 fabric companies stationed in the city of Putian shoes and apparel , is optimistic about the great development in the Hercynian the context of the post-Putian, a significant advantage, a huge space for development.

Shoes and apparel is located in Fuzhou and Xiamen City, high-speed intersection, and arts and crafts with the Putian City, Putian, adjacent to the railway station with a unique geographical location and convenient traffic. In addition, statistics show that the annual output value Putian shoes and apparel companies in more than 200 billion yuan.Local shoes and apparel is a huge market demand for raw materials, with the imminent completion of the opening of the railway to the Wa, shoes city will also be radiation surrounding cities and central inland areas is expected to reach 100 billion yuan trading scheme.

In 1998, the Asian financial crisis, many of Quanzhou completed shoe from the OEM OEM production to create their own brands a comprehensive restructuring process, now known as the "brand capital" has been ushered in the throes of Quanzhou in the rapid development of post - and the financial crisis under the contrarian haze of flying.  Since the outbreak in 2008, the scope of this global economic crisis in the shadow of Putian shoes and apparel industry has reached a crossroads, this is a crisis, but also an opportunity to build the city of Putian shoes and apparel, and put into use, will be of Adversity to Opportunity is an important anchor.